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Fast facts

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Highest rated hotelDays Inn by Wyndham Muscle Shoals Florence – 5
Cheapest month to bookJuly

Your guide to finding the best hotels in Florence, Alabama

To make the most of your time in Florence, find a hotel that’s right for you. We’ve picked some of the city’s hottest hotels, from luxury to budget-friendly.

Best time to visit Florence

When you're planning your trip to Florence, keep in mind what you hope to do (or avoid) during your stay when it comes to things like weather and price. Low and high season in Florence

Busiest month(s): August brings the most visitors to Florence, causing the average price per night to rise to $289. Keep in mind that costs tend to be higher compared to the quieter times of year when average nightly rates decrease to $277.

Quietest month(s): You'll save on rooms and avoid peak season prices by taking your trip during July, when the average cost per night is $277.

The priciest month in Florence is August, when you can expect to spend around $289 on hotel rooms. Weekend rates generally increase, averaging around $283 per night throughout the year, while Saturday sees the highest rates at the best hotels in Florence. You'll find savings on Wednesday, which is the cheapest day of the week to reserve a room on average.

Where to stay in Florence, Alabama

Get the most out of your time away at the right hotel for the right price. Whether it's a 5-star resort or a popular place in the middle of the city, there are plenty of right choices in Florence.

Popular hotels in Florence

Here are some of the other most popular Florence hotels you can book there:

The Residence Inn by Marriott Florence is a fantastic place to stay, with its 3-star rating and range of amenities. This hotel offers an excellent stay in the center of Florence, and you can enjoy the hotel's restaurant, fitness center, indoor pool, and free Wi-Fi.

With a 4-star rating, the Marriott Shoals Hotel & Spa is another excellent hotel. The hotel provides a free Wi-Fi, 24-hour fitness center, outdoor pool, and on-site restaurant.

Rated as a 3-star hotel, the Hampton Inn & Suites Florence-Downtown combines comfort with modern amenities including a free breakfast, fitness center, laundry facilities and pet-friendly policy.

The Hampton Inn Florence-Midtown is a 3-star hotel that has lots to offer. You can take advantage of the amenities provided, including a pool, Gym, restaurant, and free Wi-Fi.

Featuring a modern and comfortable design, the Baymont by Wyndham Florence/Muscle Shoals is a 2-star hotel that provides value with restaurant, fitness center, pool, and conference rooms.

Things to do in Florence

Enjoy well-known attractions and things to do like the W. C. Handy Birthplace, Museum & Library. Explore interesting sites like the University of North Alabama and the Frank Lloyd Wright's Rosenbaum House. If you're a food lover, you'll find delicious local restaurants, creative spins on classic dishes, and flavors from around the world at Odette, Trowbridge's, Rosie's Mexican Cantina, Ricatonis, and 360 Grille.

Finding cheap hotels in Florence: FAQs

You can always cancel or amend your hotel reservation if you need to, but look out for hotels in Florence with free cancellation or flexible booking options if you want to protect your money. Some hotels allow you to cancel and get your money back if your plans change.
Of course - the cheapest hotel deal we found within the next seven days is $104 per night. If you need somewhere in the next 24 hours, we've found you somewhere to stay for $726 per night.
The average price of a hotel during the week is $386 per night, and the average price on weekends is $421. Overall, it looks like the cheapest day to stay in Florence could be Thursday.
We crunched some numbers on our calendar and found that Thursday is the cheapest day to stay in Florence. And the most expensive day seems to be Saturday
The average price of a 4-star hotel in Florence is currently around $559 per night. And the cheapest 4-star hotel we found is $401 per night.
If you're hitting up Florence with kids in tow, try Baymont by Wyndham Florence/Muscle Shoals.